No matter your business niche, the holidays offer a unique opportunity to connect with your audience during client-focused events. Hosting fun and memorable holiday events, especially those centered around food and beverage experiences, lets you really “wow” your clients. You’ll stand out and become memorable for years to come when you create a really impactful, fun experience.
Even better, when you host these types of nurturing events, you build more authentic relationships. And those lasting relationships help drive up your sales long-term.
If you’re considering hosting holiday events for your clients, there are a few essential tips you should know about in order to make them successful.
Why Are Client-Focused Holiday Events So Important?
Generally, client appreciation events are incredibly important. These appreciation events foster deep relationships, which leaves you with more loyal clients who are often willing to refer your business to others.
Even better, these events help you by:
- Giving your credibility a serious boost
- Improving brand awareness
- Humanizing your brand
- Letting your clients see you more authentically
- Rewarding your best clients
- Transforming prospective clients into raving fans
When it comes to holiday events, you have a chance to make your clients feel truly appreciated. A client that feels this way is more likely to continue supporting you and your business!
After all, people want to buy from people, not businesses. The know, like, and trust factor goes way up when you host authentic events that foster loyalty.
Best Practices For Hosting Impeccable Virtual Holiday Events
When you’re considering planning holiday events for your clients, here are a few best practices to keep in mind.
Carefully Consider When You’ll Host Your Event
One important factor in hosting holiday events is to be careful about the date for your event. During the holiday season, there are so many events for people to attend. Aside from making sure your event is customized and engaging, you need to double-check when your clients are free.
Consider asking a few of your clients and teammates about their preferred times for a holiday event. Then, consider creating two or three separate events at different times of the day and dates in order to be more inclusive of your clients' needs for things like childcare or their spouse’s availability.
Hosting a virtual event helps take some of the strain out of choosing the perfect date and time.
Related: How to Connect Your Team With A Virtual Culinary Experience
Hone In On Specific Segments Of Your Clients and Host Different Tailored Events
In order to keep your events engaging and personal, you have to keep them tailored to specific groups of people. Not every client fits into the same category!
Whether you’re having an event for your most valuable clients or prospective clients you’re hoping to convert, be specific.
Segmenting your audience helps you create an event group that is cohesive and enjoyable for everyone.
Keep Things Fun, Not Overly Sales-Focused
The more fun and engaging your event is, the better results you will see from it. Holiday events should be focused on client appreciation, which means showing your gratitude for your clients. This helps build loyalty amongst your audience by giving back.
Try to avoid being promotional and sales-oriented during your holiday events. Instead, focus on building those powerful, authentic relationships with your clients.
If someone has a question about your business during the event, answer briefly and schedule a follow-up meeting for later.
4 Ideas for Virtual Client-Focused Holiday Events
Now that you know why client-focused holiday events are important (and some best practices for hosting them) here are some ideas to get you started.
These events are focused on unique Experiences. When you host hands-on events, you let your clients experience something new while building incredible relationships.
1. Host A Virtual Cooking Class
A virtual cooking class is a fun, engaging experience for clients. At Delicious Experiences, we work with companies like yours to create fun and engaging online culinary experiences that catapult your clients to a different time and place.
No matter how many clients you plan to invite to your holiday events, Delicious Experiences can handle it and take care of all the preparations for you.
A unique holiday cooking class can be super engaging, fun, and hands-on. Your clients will learn new usable skills while having a good time and connecting with you!
2. Do A Virtual Wine-Tasting Or Mixology Experience
During a virtual wine-tasting or mixology experience, your clients will experience something totally unique. Even better, you’ll create a powerful shared memory that involves all of your senses.
And those shared experiences are the key to lasting relationships. That’s why these are a great choice for engaging holiday events.
3. Plan A Unique Food Experience Tailored To Your Clients’ Needs
Delicious Experiences takes all of the work out of your hands and makes hosting these events super easy. The more unique your event is, the more memorable it will be for your clients.
And when your experience is tailored to your unique niche and needs, you’ll be able to truly create holiday events that wow.
4. Create Family-Friendly Holiday Events
You should create holiday events that are family-friendly. Virtual events offer a unique opportunity for you to cater to your clients’ exact needs. You can connect with clients who may not otherwise have come to an event or in-person meeting due to family obligations during the busy holiday season.
A virtual event is easier to attend, and with memorable, fun options like cooking classes, hot chocolate making, or cake decorating, the whole family will be engaged and impressed.
If you want to wow your clients, virtual events hosted with Delicious Experiences are smooth and convenient for entire families! By turning an event into an opportunity for your client to spend time creating memories with their family, they will appreciate your efforts and be generous with their time in the future.
By planning enjoyable holiday events for your clients, you’ll show appreciation and improve those key relationships. These tips and ideas will help you knock it out of the park for your clients every single time!
If you’re ready to plan amazing holiday events, make sure to check out Delicious Experiences for customized, tailored culinary experiences.
